Jaffa Cake Gin
- England, 700ml
On the palate, Jaffa cakes! Perhaps not surprising, but the resemblance is uncanny. Nice balance and great poise. The flavour never oversteps the mark - this is still resolutely 'a gin'. Delicately sweet, not sickly or in any way liqueur-like. The orange-y palate fades into unctuous hot cocoa, and a note of bitter dark chocolate remains to the last, ably shored up by the piney tang from the juniper.
- Distillery: ATOM Labs
- Type: Gin
- Region: Kent, England
- Alcohol: 42%
- Volume: 700ml
- Other: Contains eggs & milk
- Goes with: Ice, premium tonic, orange peel garnish
Consider the Jaffa cake. A timeless treat. Now, if something is delicious, chances are someone will make a gin with it, and that’s exactly what has happened here. Jaffa Cake Gin is distilled with oranges, fresh orange peel, cocoa powder and Jaffa cakes. Actual Jaffa cakes. As in “Right, we could eat these yummy Jaffa cakes, or we could put the Jaffa cakes in this vacuum still and make Jaffa Cake Gin.” It’s that kind of situation. The result is just like you’d expect - full-on Jaffa cake tastiness built around a distinctive base of crisp juniper. The label claims it’ll make the best Negroni mankind has ever seen, but you'll need to be the judge of that one.
Started in a tin shed by a group of friends who shared a love of spirits, Atom Brands kicked off in 2011. Evolving from the much-loved online drinks retailer, Master of Malt, Atom Brands is the disruptive innovative arm of the Atom Group, which also owns Maverick Drinks, the leading distributor of craft spirits in the UK.
Atom Brands owns, creates and produces some of the most exciting, innovative and high-growth, multi-award winning (and delicious) brands in the drinks industry. It all started with the creation of Bathtub Gin, and rapidly grew to include the full Ableforth’s portfolio, That Boutique-y Whisky Company, That Boutique-y Gin Company and That Boutique-y Rum Company, as well as the ground breaking Drinks by the Dram, which creates thousands of fantastic spirits to sample in mini 30ml drams.
We believe that every single bottle we produce should genuinely be world class, both in terms of packaging, and the quality of the liquid inside. And it’s not just us who thinks so. Since 2012 we’ve been consistently winning some of the most coveted awards in the drinks industry. Starting with our first Gold Medal at the International Wine and Spirit Competition for Bathtub Gin and going on to win prestigious industry awards such as Whisky Brand Innovator of the Year in 2013 at the World Whisky Awards, Gin Producer of the Year in 2017 at the International Wine and Spirit Competition, the Overall Grand Spirits Master in 2018 at the Spirits Masters and, most recently, Rum Producer of the Year in 2019.
Another landmark win came in the form of the Queens Award for Enterprise - International Trade in 2019 which recognises outstanding short term growth in overseas sales over a 3 year period. This win is testament to the scale of our expansion internationally, we now proudly operate in over 70 growing craft spirit markets worldwide, including Taiwan, USA, China, Japan and Germany.
In 2019, the exciting development of Atom Labs was launched. This internal ‘Idea Factory’ allows Atom Brands to ruthlessly pursue innovation and disruption within the drinks industry by using in-house expertise to rapidly prototype and test new ideas.
Now in our 8th year, we continue making awesome liquids, in awe-inspiring packaging, through innovation and good, old fashioned hard work. The way we’ve always done it. We intend to continue to innovate faster than anyone else in the industry, bringing the most exciting craft brands to market for our partners and consumers to enjoy. Our pipeline is bursting at the seams, so watch this space...
Jaffa Cake Gin was launched in 2020 so watch this space!
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