Jose Cuervo Reserva de la Familia Platino Tequila

Jose Cuervo Reserva de la Familia Platino is a luminous, ultra-premium silver tequila crafted with the brand’s signature “Esencia de Agave” process. Brilliantly clear, it expresses pepper, honeyed agave, and fresh apple on the nose, before unfolding with sweet-spicy notes of melon, honey and hay. A refined finish of chamomile and cinnamon lingers, offering a crisp and elegant finale. A luxurious blanco tequila, perfect neat, on the rocks, or in elevated cocktails.

Tasting Notes & Experience

Bright, crystal clear and full of vibrant character. Aromas of pepper, honeyed agave, and fresh apple mingle with herbal parsley. On the palate, sweet agave shines with layers of melon, honey and hay, while the medium-length finish is crisp, echoing chamomile and cinnamon.

Key Details

• Distillery: Jose Cuervo – La Rojeña Distillery (NOM 1122)
• Type: Silver / Blanco Tequila
• Region: Jalisco, Mexico
• ABV: 40%
• Volume: 700ml
• Agave: 100% Organic Blue Weber
• Other: Gluten-free, Kosher, Vegan-friendly
• Signature Serve: Neat, on the rocks, or refined cocktails

Cocktail Pairings

The vibrant purity of Platino elevates classics with poise. An Elevated Margarita balances citrus brightness with the tequila’s crisp herbal edge, while a Tommy’s Margarita highlights its natural agave sweetness. A Tequila Mule with ginger beer brings spice and lift, and an Agave Margarita celebrates its smooth and earthy complexity.

Craftsmanship & Story

Reserva de la Familia Platino is created using Cuervo’s proprietary “Esencia de Agave” method, perfected over centuries to preserve the raw intensity and delicate sweetness of mature agave. Produced at La Rojeña, Latin America’s oldest active distillery (founded 1812), this expression continues the legacy of Jose Cuervo’s pioneering spirit. With organic Blue Weber agave, traditional roasting and careful distillation, Platino embodies both innovation and heritage in every sip.

Special Features

Crafted from 100% organic agave using the exclusive “Esencia de Agave” process, Platino delivers exceptional clarity and balance. It is unaged yet surprisingly layered, offering the authenticity of raw agave with refined smoothness. As part of the prestigious Reserva de la Familia line, it symbolises modern luxury rooted in deep tradition.

Recognition & Accolades

This acclaimed tequila has received top honours worldwide, consistently praised for purity, elegance and character:

• Gold – The Tequila & Mezcal Masters (2022)
• Gold – USA Spirits Ratings (2023)
• Gold – New York International Spirits Competition (2022)
• Gold – World Tequila Awards (2021)
• Consumer’s Choice Award – SIP Awards (2022)
• 94/100 Points – Ultimate Spirits Challenge (2022)
• 96/100 Points – Beverage Testing Institute (2008)

Additionally, Bloomberg Businessweek listed Reserva de la Familia Platino among the “World’s 20 Best-Tasting Tequilas” in 2009, cementing its reputation as a benchmark silver tequila.

Perfect for Gifting or Sipping

Exquisite and versatile, Reserva de la Familia Platino is a thoughtful gift for milestones, celebrations, or as a refined addition to any collection.

Fast, Secure NZ-Wide Delivery

Order online for fast NZ delivery. Lovingly packed with premium materials and the option to include a personal message, ensuring an extraordinary gifting experience.