Bluff London Dry Gin captures the grit and beauty of New Zealand’s southernmost coast. Distilled in small batches in Bluff, this juniper-forward classic layers bright citrus over earthy spice for a clean, confident profile. Its vivid blue, buoy-inspired bottle nods to the region’s maritime lore — a striking design wrapped around a seriously well-made gin that shines in simple serves and timeless cocktails alike.
Tasting Notes & Experience
Fresh juniper leads with zesty lemon-lime and a hint of lemongrass. The palate is crisp and dry, balancing coriander warmth with floral hibiscus and subtle liquorice sweetness. A long, clean finish brings savoury depth and refreshing citrus lift.
Key Details
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Producer: Bluff Distillery Company
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Type: London Dry Gin
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Region: Bluff, Southland, New Zealand
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ABV: 45%
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Volume: 700 ml
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Botanicals: Juniper, coriander seed, lemongrass, orris root, hibiscus flower, liquorice root
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Signature Serve: Premium Mediterranean tonic over plenty of ice with a slice of lemon or cucumber
Cocktail Pairings
Versatile and classically styled, Bluff London Dry is superb in a bracing Martini or a balanced Negroni. A French 75 adds celebratory sparkle, while a Gimlet or Gin Fizz highlights its citrus clarity. For effortless refreshment, pour a tall G&T with Mediterranean tonic and a bright citrus garnish.
Craftsmanship & Story
Made at the bottom of the world, Bluff Gin honours the town’s seafaring heritage. The custom blue bottle echoes historic glass buoys, while the spirit inside focuses on purity: six botanicals distilled for a clean, juniper-true style with coastal poise.
Special Features
An instantly recognisable, buoy-inspired bottle meets a disciplined London Dry recipe. The result is a modern New Zealand gin with classic structure, vibrant citrus, and subtle floral complexity — equally at home on the back bar or the dinner table.
Recognition & Accolades
This gin has earned major awards across Australasia and beyond:
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Best in Show – Australian Gin Awards (2024)
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Product of the Year 2025 – The Gin Guide Awards
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Best Gin from New Zealand & Best Gin from Australasia – The Gin Guide Awards (2025)
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Winner – Martini Cocktail & Design & Branding categories – The Gin Guide Awards (2025)
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Gold Medal – San Francisco World Spirits Competition (2025)
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NZ Packaging Design Award – NZ Spirits Awards (2024)
These honours confirm Bluff as one of the most exciting new London Dry gins from the Southern Hemisphere.
Perfect for Gifting or Sipping
Striking on the shelf and superb in the glass, Bluff London Dry Gin makes an impressive gift and a brilliant house pour — from crisp Martinis to effortless G&Ts, it delivers clarity, balance and coastal character.
Fast, Secure NZ-Wide Delivery
Order online for fast NZ delivery. Lovingly packed with a selection of stylish packaging and a personal message option to complete the perfect gift.