Bacardi is more than just a rum—it’s a legend infused with adventure, tradition, and the spirit of celebration. With a history stretching back to the 19th century, this iconic spirit has enchanted generations with its smooth, refined taste. Crafted from sugar cane and perfected through time-honoured techniques, Bacardi remains one of the world’s most beloved rums, adding a touch of magic to every cocktail.
The story begins with a dream. Don Facundo Bacardi Massó, a visionary from Catalonia, set sail for Cuba in the early 19th century. Arriving in Santiago as a young man, he dedicated himself to revolutionising the art of rum-making. With his brother José by his side, Facundo introduced barrel ageing and charcoal filtration, techniques that would elevate Bacardi to an unrivalled standard of smoothness. In 1862, the brothers established their first distillery—a place where tradition met innovation, and where the Bacardi legacy was born.
Within the distillery’s rafters, fruit bats found sanctuary, a symbol of prosperity and good fortune. Inspired by their presence, the Bacardi family adopted the bat as their emblem—a mark of heritage that still graces every bottle today.
Bacardi’s versatility makes it a treasure trove for cocktail lovers. Whether it’s the crisp, refreshing zest of a classic Mojito made with Bacardi Superior, the golden warmth of a Piña Colada crafted with Bacardi Gold, or the rich sophistication of an Old Fashioned starring Bacardi 8, every sip tells a story. From sunlit beaches to bustling city nights, Bacardi cocktails bring people together, creating moments to savour.
History and legend intertwine in every drop. After the Cuban War of Independence, a wave of creativity swept across the island, giving rise to timeless classics like the Cuba Libre and the Daiquiri—each made famous with Bacardi rum. Even Ernest Hemingway, a connoisseur of life’s finest pleasures, was known to request his Daiquiri be made with Bacardi White Rum.
As demand soared, Bacardi expanded, acquiring a bottling plant in Mexico in 1930 to keep up with the world’s thirst for its signature spirit. A distillery in Puerto Rico followed, where Bacardi continues to craft its rum to this day. For over twenty-five years, Bacardi has proudly held the title of the best-selling spirit in the United States—a testament to its enduring legacy.
Bacardi isn’t just a drink; it’s an invitation to embrace the extraordinary, to celebrate life’s moments, and to raise a glass to adventure. With every sip, the story continues—where will Bacardi take you next?