A Visionary Heritage
For over four vibrant generations, the Gonzalez family has poured their hearts into perfecting the art and craft of cultivating agave and distilling tequila. Embracing the timeless processes and values passed down through the ages, they ensure each sip and every bottle is a testament to their enduring legacy and unwavering dedication.
Grace Gonzalez - Fourth Generation Distiller & Brand Ambassador
Grace, the daughter of Master Distiller Rodolfo Gonzalez, embodies the fourth generation of the family’s illustrious craft. With hands-on experience at every level of the business, she has developed an ardent passion for the skilled craftsmanship and cherished techniques that produce their award-winning tequila. As a Distiller and Brand Ambassador, Grace journeys across the globe, inviting new friends to discover the family’s tequila, its rich history, and the spirit of their heritage.
The Gonzalez Family - Rodolfo Gonzalez
Following in the footsteps of his ancestors, Rodolfo is a hands-on Master Distiller with a fervent commitment to overseeing the entire process from field to bottle. Ensuring each drop meets the pinnacle of perfection, he maintains the family’s tradition of excellence. His children, Paul and Graciela, represent the fourth generation of Gonzalez distillers, carrying forward the family’s legacy with pride and passion.
Heritage of Jalisco
El Mayor’s tequila craft is deeply rooted in the fertile lands of Jalisco. Made exclusively from the finest Weber Blue Agave plants, these sweet succulents flourish in the rocky lowlands at about 7,500 feet above sea level. The mineral-rich sandy soil nurtures the juiciest plants, offering a taste as warm and welcoming as Jalisco itself.
Destiladora Gonzalez Lux
Nestled just outside the city of Arandas in the highlands of Jalisco, DGL is perfectly situated to harvest the superior agave that goes into El Mayor's premium tequilas. Continuing a decades-old partnership between the Lux and Gonzalez families, El Mayor’s new distillery stays true to the Gonzalez tradition. Using time-honoured methodologies, the family’s Destiladora Gonzalez Gonzalez (DGG) has been producing award-winning tequila for over 150 years. From plant to pour, the Gonzalez family's lifelong passion for tequila craftsmanship is evident in every exquisite variation of El Mayor tequila.