Jiangsu Yanghe Distillery Co., Ltd. (Yanghe) is located in Suqian, the capital of Chinese liquor, with total assets of 7 billion. Yanghe has nearly 30,000 employees and has built the most powerful sales network in China’s liquor industry. The network has more than 9,000 direct sales, nearly 10,000 distributors, and 360,000 group or bulk purchasing units. There are 2 million point-of-sale partners and direct points of sale cover 33 provinces, cities, and autonomous regions, 333 prefecture-level cities, and 2,851 counties and districts across the country.
The company is the only company in the Chinese liquor industry that owns two “Chinese Famous Liquors” and two “Chinese Time-honoured Brands” in Yanghe and Shuanggou. Shuanggou wine, which originated in the Shuanggou Xia Caowan area 18 million years ago, is the source of Chinese wine. Its three production bases – Yanghe, Shuanggou and Siyang – have a total area of more than 10 square kilometres, more than 1,000 winemaking teams, more than 70,000 famous wine cellars, and an annual production capacity of 160,000 tons of famous wine.
With a wine storage capacity of 1 million tons, Yanghe is the leading enterprise with the largest output in the Baijiu liquor industry, the number one in China as well as the world. In terms of technology research and development, in 2003 it successfully cracked the molecular balance technology for smoothness/softness and innovated and launched the extra-smooth liquor, gaining renown as the originator of extra-smooth liquor in the industry.
In 2017, in the “Top 50 Global Spirits Brand Value” rankings, Yanghe ranked second in China and third in the world, and officially moved from the old eight wines in China to the new eight wines in the world. In 2019, Yanghe was selected as BrandZ’s “Top 100 Most Valuable Chinese Brands” for three consecutive years, ranking 48th on the list; it was once again selected as one of the top 500 global brands, ranking 215th in the world, increasing 175 from the previous year. Among the 65 Chinese brands on the list, Yanghe ranked 35th; at the 2018 China Brand Value Evaluation information release conference, Yanghe shares ranked first in the brand value of Chinese products with a brand value of 63.055 billion yuan. In 2020, the brand value ranked third in the light industry list of “2020 China Brand Value” and second in the liquor industry; and was shortlisted in the “Top 100 Brand Value of Chinese Listed Companies in 2020”, ranking 42nd.