"Braida’s story is linked to that of Rocchetta Tanaro, a small town in the Monferrato area. “My village is not a surprise, it is ten vineyards, six houses, one church“: these are the words of the chansonnier Paolo Frola, who is also the local GP in Rocchetta. The song was written with Gianni Mura, drinking the Barbera of Rocchetta. Some of the ten vineyards in Frola’s song belong to Braida. They were owned by grandfather Giuseppe, who left them to his son Giacomo, and now they are cultivated by Giuseppe and Raffaella Bologna. The estate is the product of the enthusiasm, passion and entrepreneurial courage of a bona fide Rocchettese, Giacomo Bologna.
“Braida” was the nickname that Giacomo’s father, Giuseppe Bologna, a professional carter, had earned himself by playing handball, because of his resemblance to the champion of this sport. Along with his father’s nickname Giacomo also inherited his love of the sport and of horses, and a large Barbera vineyard on the Rocchetta hills.
1961 was the date of the first harvest of the lively Barbera del Monferrato, “La Monella”, which Giacomo Bologna decided to bottle. In 1969 Giacomo presented his wine at the Douja d’Or National Wine Competition in Asti, winning the gold medal, which allowed him to participate free of charge in the wine fairs of Genoa, Turin and Milan, where he shared his thoughts on Barbera with other winemakers.
From the beginning of 1982, Giacomo began to experiment with his innovative idea of pairing Barbera with the barrique: the vintage was exceptional; when the wine, Bricco dell’Uccellone, came out of the barrique, Californian oenologist André Tchelistcheff came to Italy and approved it, decreeing its success. Two other Barbera wines were born in those years in the Rocchetta Tanaro cellar: Bricco della Bigotta in 1985 and Ai Suma, obtained from a late grape harvest (end of October) in 1989. The three Braida reserves are made in the best vintages only.
In 1988, the family bought the Serra dei Fiori estate in Trezzo Tinella, running it together with brothers Renzo and Valerio Giacosa. With the help of Roberto Macaluso, professor of viticulture and oenology, friend and promoter of the defence of native grapes, they planted white varieties, including Nascetta, launching the Braida white wine project.
1990 - Ai Suma was the last jewel to be created by Giacomo Bologna, who died on Christmas Day 1990. Raffaella and Giuseppe Bologna, with their mother Anna Martinengo, then took over the management of the company, continuing o pursue Giacomo’s great dream, innovating and investing at the same time.
1994 - The first vintage of Il Bacialè, a project by Giuseppe Bologna that marries the family’s great love, Barbera, with Pinot Noir, Merlot, Cabernet Sauvignon and Cabernet Franc, dates back to 1994.
2001 - Another important union successfully created by Giuseppe Bologna is that of the many plots of land that now make up the extensive vineyard of Montebruna: the first Montebruna Barbera was harvested in 2001." Braida