Launched in the late 2000s, Gin Mare capitalised on the burgeoning craft gin movement, quickly establishing itself as a premium spirit that transcends the traditional gin experience. Produced in a small fishing village on the Costa Dorada in Spain, the gin is a testament to the meticulous craftsmanship and regional pride that is the hallmark of the Mediterranean way of life.
The creators of Gin Mare took a bold step in the selection of their botanicals, veering away from the more common ingredients to curate a profile that is as intriguing as it is harmonious. Traditional botanicals like juniper berries form the backbone of this gin, but it is the careful incorporation of Arbequina olives, thyme, basil, and rosemary that truly sets it apart. Each element is handpicked, seeking to capture the essence of the Mediterranean’s rich bounty.
Distillation occurs in a former chapel, a setting that adds an almost reverent quality to the production process. The gin is crafted in small batches using a custom-made still, which allows for meticulous control over the quality and flavour profile. This is particularly important given the distinct character of the individual botanicals that require a delicate balance to shine through in the final product.
The Arbequina olive is a signature note in Gin Mare, providing a velvety texture and a hint of smooth, savoury richness that complements the citrusy and herbaceous tones. The basil contributes a fresh, almost sweet note, while the rosemary and thyme lend a refined, herbal aroma that evokes images of a warm breeze over the Mediterranean scrubland.
What makes Gin Mare truly exceptional is not just its flavour but how it has encapsulated a lifestyle within a bottle. Its creators tout it as not just a gin but an experience — a fact underscored by its signature serve, the Gin Mare & Tonic, garnished with a sprig of rosemary and a slice of orange. This serve is not just about taste but about invoking a sensory journey to the Mediterranean coast.
The design of Gin Mare's bottle is as thoughtful as its contents, with a stout, elegant form and an embossed herbal motif that reflects its botanical composition. The packaging resonates with the premium nature of the gin, making it a coveted item on top shelves and in the repertoires of mixologists worldwide.
Gin Mare has not only become a staple in upscale bars but has also fostered a community of aficionados who appreciate its nuanced character and the brand’s dedication to capturing the Mediterranean spirit. It has inspired a wave of cocktails that extend beyond the classic gin and tonic, each mixologist aiming to complement and highlight the gin’s unique profile.
Over time, Gin Mare has accrued a litany of awards, underscoring its status as a super-premium gin. These accolades are a nod to its distinctiveness in a sea of traditional gins. The brand's commitment to innovation is also evident in their Global Inspirations, where they source botanicals from different parts of the world to create limited edition runs, offering an ever-evolving palette of flavours while staying true to their Mediterranean roots.