Kraken Black Spiced Rum is a Caribbean black spiced rum. The brand is owned by Proximo Spirits, and named after the kraken, a mythical giant squid-like sea monster. However, the bottle has a rendering of the actual giant squid with a reference to its scientific name, Architeuthis Dux.
Kraken Rum was introduced in 2010. The base rum is from Trinidad, distilled from molasses made from locally grown sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove. The liquid is black, revealing hints of brown when held up to the light.
The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a Kraken sea creature. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavours."
Proximo Spirits
Proximo Spirits was founded in 2007 by the Beckmann family of Mexico, who also owns and operates Jose Cuervo. Proximo owns over a dozen spirits brands, including 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013, with plans to increase spending on marketing and innovations. London-based Proximo Spirits UK was launched in July 2013.
Within its first five years of operations, Proximo vastly increased the size of 1800 Tequila, Three Olives Vodka and Kraken Rum. In 2012, 1800 Tequila was up 15% in sales from the previous year, and up 73% since 2009. Three Olives grew 18% from 2009 to 2011. Kraken Rum was launched in 2010 and went up 50% from 2011 to 2012. As of 2013, Proximo distributes approximately 6 million total cases per year.
According to unverified sources, both Proximo and Cuervo are controlled by the Beckmann family of Mexico, descendants of Jose María Guadalupe de Cuervo.