THE MISSION
Founded in 2020, Louers Vodka was created with a bold ambition—to stand apart from the rest.
Every bottle is a masterpiece, a meeting of natural forces and expert craftsmanship, designed to captivate. From the first sip to the last, it embodies the dedication of Dutch artisanship, where tradition meets modern luxury in perfect harmony.
Louers’ mission is clear: to craft the world’s most exceptional vodka and redefine excellence in the spirits industry.
THE ORIGIN
The story of Louers began in 2016, in the heart of the glamorous Côte d'Azur. Within the electric atmosphere of a prestigious Saint-Tropez club, the brand’s visionary founder looked around and saw a sea of indistinguishable vodka brands—each one lacking character, depth, and distinction.
With a passion for innovation and a relentless drive to transform the luxury vodka experience, the idea for Louers was born. It was not just about creating another vodka—it was about crafting something truly extraordinary.
THE CREATION
Over the next four years, the brand embarked on an uncompromising journey of craftsmanship and creativity. The drawing board became a space of endless possibilities, where design and flavour were meticulously refined.
Prototype after prototype was created, tested, and perfected, each one a step closer to the ultimate vision—a vodka that would delight the palate and captivate the senses with its striking aesthetics. The result is a seamless fusion of exquisite design and an unparalleled taste, a true testament to Louers’ pursuit of perfection.
BUILDING MOMENTUM
Despite the lingering effects of the COVID-19 pandemic and the challenges it brought to the hospitality industry, Louers Vodka made a remarkable debut. While on-trade channels were still finding their footing, the off-trade sector welcomed the brand with enthusiasm.
Within just six months, Louers had gained impressive traction, making its mark across multiple markets. This rapid success signalled the beginning of an exciting global journey, as demand grew beyond the Netherlands and into the wider world.
VENI, VIDI, VICI
The year 2022 was a whirlwind of growth. With distribution expanding far beyond its home market, Louers Vodka captured the attention of discerning enthusiasts across Europe. Yet, with this surge in demand came an exhilarating challenge—the need to scale operations at an extraordinary pace.
Through strategic partnerships and a determined approach, the brand successfully navigated this phase, rapidly growing its distribution network to encompass 35 countries, with Europe as its stronghold.
ELEVATING EXPERIENCES
With a firm foundation in place, 2023 marked a pivotal year as Louers set its sights on a new frontier—the world of elite nightlife. Armed with exquisite point-of-sale elements and a deep understanding of luxury hospitality, the brand forged partnerships with some of Europe’s most prestigious clubs.
By the end of the year, a landmark collaboration with Level 27 in Warsaw—one of the World’s Top 100 Clubs—stood as a defining moment. This partnership, a fusion of sophistication and exclusivity, continues to reinforce Louers’ reputation for excellence, proving that its commitment to crafting extraordinary experiences extends far beyond the bottle.